Logo Concept
Written by Lisa | 08.23.09
Fnords are not meant to be seen. In fact, it is this inherent invisibility that makes them so powerful.
A fnord is something you know, but you don't know you know...
You see, it was taught to you long ago, when your mind was a blank slate.
It was designed to keep you down, to keep you dumb.
And it triumphed because you didn't even know it was there.
All you knew was the feeling you got when you came across it.
Like something wasn't quite right...
EMC23, with the help of fellow-cyberian, musician, and graphic artist UTM, has graciously appropriated the Smiling Eye in the Triangle --> 
as the Fnord, from one of our all time favourite souls - writer and polymath Robert Anton Wilson. His imagination, his sense of humour, and his ideas continue to have such an impact on what we produce, how we conduct our business, and how we live our lives.
See what the Internet thinks:
Wikipedia's Definition of Fnord
Urban Dictionary's Definition of Fnord
The Uncyclopedia Definition of Fnord (our favourite)
To us, the fnord represents this world - one of corporatism, conflict, and control - and our ability to envision a better world beyond these self-inflicted states of being; one of individuals exceeding expectations and acting as a whole.
We wear it as our emblem. A daily reminder, that just maybe, there is more surrounding us than meets the eye.
We see fnords
"Your heart will remain calm.
Your adrenalin gland will remain calm.
Calm, all-over calm. You will not panic.
You will look at the fnord and see the it.
You will not evade it or black it out.
You will stay calm and face it."
Exert from pp.438 of The Illuminatus! Trilogy
by Robert Shea and Robert Anton Wilson
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